The heart of Encinitas Village.

By Amanda Banion

The Encinitas 101 MainStreet Association has come up with a new promotion aimed at encouraging Encinitas residents to shop local.

The association has created a membership card that offers residents benefits and discounts at Encinitas merchants.

By joining for $25, members will be able to get discounts at dozens of downtown stores, restaurants, and other businesses for an entire year. Membership is actually free, because members are immediately able to receive more than $25 worth of items from several downtown stores, collecting the items from the individual stores.

Membership cards can be purchased online at the encinitas101.com website. The membership cards can be mailed to homes or they can be picked up at the E101 office located at 818 South Coast Highway 101 in Encinitas.

SoulScape owner Lorraine Telnack said, “I am happy to give a year ‘round discount to residents who show a commitment to shopping at locally owned stores. I’m even donating a candle for every new member. This is a great way to reward area residents for being loyal to their friends and neighbors who run businesses here.”

Encinitas 101 MainStreet Director Thora Guthrie said, “This is a community of very passionate people who already like to support our local businesses. This will just give them more reasons to do so even more. And all the ‘locals’ down here shopping and dining just add to the fabulous energy that makes our downtown so incredible. I’m also really proud of the generous participation by the businesses.”

In addition to the candle (or “Power Bracelet”) from Soulscape, items that are collected upon membership include bottles of local spices from Savory Spice Shop, like “Swami’s Surf Fish Taco Seasoning”; an Encinitas101 coffee mug that can then be filled with coffee at GoodOnYa; surf wax from Concept Surf Shop; earrings or a greeting card from Queen Eileen’s; and a “welcome pack” from Detour Salon that includes a shampoo and conditioner “duo sampler” and a lip balm. The combined value of all items is more than $30.

Additional benefits of the membership include: receiving an Encinitas 101 Main Street Member decal, E-newsletters and other e-mail bulletins, and invitations to E101 Events. Members also get 20% off all E101 merchandise.

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