American Heart Association announces partnership with Tri-City Medical Center

The American Heart Association San Diego Division has appointed Tri-City Medical Center in Oceanside as San Diego’s first ever “Life is Why” cause sponsor, according to a press release.

The new three-year partnership is aimed at increasing heart health awareness across the North County region, with the goal of building healthier lives from cardiovascular disease and stroke, according to the release.

“Tri City Medical Center is excited to collaborate with the American Heart Association/American Stroke Association to educate North County San Diego residents about America’s leading killers — heart disease and stroke,” stated Steve Dietlin, CEO of Tri-City Medical Center. “By working together, we hope to improve San Diego’s cardiovascular health.”

“We are very excited about this collaboration with Tri City Medical Center, and working jointly with them to improve the cardiovascular health of the region,” stated Dr. Lee Rice, CEO/Medical Director of Lifewellness Institute and American Heart Association/American Stroke Association San Diego Division Board Chair. “Tri City Medical Center and their employees are so deeply committed to our mission. This collaboration will allow us to reach more people across San Diego.”

The “Life is Why” campaign partnership will allow much-needed, heart-healthy resources and education to be invested across North County, making it easier for families to live longer and healthier lives, according to the release. A major element of the partnership will be the expansion of the AHA/ASA’s largest community awareness and fundraising event, the Heart Walk, into North County with a new event expected to launch in the fall of 2017.

“Our San Diego Heart Walk draws over 11,000 people so we are tremendously excited for the opportunity to engage even more North County employers and residents through this new event,” Rice stated.

For more information about Life is Why, contact the American Heart Association San Diego Division at 858-410-3850.

The Dallas-based American Heart Association is devoted to saving people from heart disease and stroke, the two leading causes of death in the world, teaming with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases according to the release.

Tri-City Medical Center, founded in 1961, is a Gold Seal-approved, full-service, acute-care hospital with 397 beds and more than 700 physicians practicing in 60 specialties, including women’s health, NICU robotic surgery, cancer, orthopaedics and emergency care. Tri-City Medical Center serves San Diego County’s coastal communities of Oceanside, Carlsbad and Vista, as well as the surrounding region. The hospital also owns and operates nearby outpatient services and the Tri-City Wellness Center. For more information about Tri-City Medical Center, please visit


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